DialegoLive on tour 2008
Inspired by the consumer
In October DialegoLive is on tour again and for the first time the event will be held in the UK. "Inspired by the consumer" is the big topic and the major focus is on optimising the NPD process. Once again, the sessions will include a practical trial, with a live link to a data warehouse of the new generation of online analysis tools. The heart of the day will be on understanding new ways of looking at the data and generating maximum value from the available quali-quant information.
On 22nd October we'll be in London and Dialego's current clients of Web 2.0 tools will be talking about their experiences and how the tools support their NPD process. Feedback from previous DialegoLive events, have shown a great response to the mix of talks from renowned industry professionals and the ability to trial the tools with LIVE data.
If you have any questions about DialegoLive, please contact Mark Rogers on +44 20 7268 3595 or email mark.rogers@dialego.co.uk
To Online Registration DialegoLive 2008
DialegoLive 2008: Interactive. Locally.
You are cordially invited to be part of DialegoLive event on 22nd October 2008. Become a part of a fascinating day and trial our established analysis tools interacting with a LIVE data warehouse.
Be prepared to be inspired by projects featuring professionals from the UK's leading blue chip FMCG companies. We can promise a very rewarding day. You will experience innovative ways of looking at data, gaining new insights and understanding how your peers drive more value from quali-quant consumer information.
Date of DialegoLive 2008
09.00 - 15.30 22nd October 2008, London, Charlotte Street Hotel W1T 1RJ
The event is free and will include full participation, refreshments and lunch. Based on previous experience of demand for DialegoLive events, other interested parties will attract a fee of £350.
Subject to change, please check the website (www.dialego.co.uk) or call Mark Rogers for further information.
Dialego Research Award 2008: Talented individuals ahead!
Through the "Dialego Online Research Award" launched in March 2008, we would like to support talented individuals in online research. The project will be at the cutting edge of methodology innovation and will be outstanding in advancing online research.
Students, graduating students, scientists of all disciplines can apply for this award.
Application deadline ends on August 15, 2008. The winning candidate will be given methodological advice and he or she will also become an "ESOMAR Future Talent".
Dialego opens its office in Hamburg
Dialego is expanding within Germany and is now represented in Hamburg. From 01.03.2008 onwards we can be found in Hamburg and we are delighted that Klaus Krause marketing professional and an accredited expert on consumer goods is joining the Dialego team.
Klaus Krause will take care of our customers as the new Sales Manager in Hamburg. The economist has over 20 years of experience in marketing and was up until recently the longstanding Marketing Manager for Hamburg Beiersdorf AG for Nivea Bath Care.
Klaus Krause made a conscious decision to move onto the agency side of the industry and he sees his new job with Dialego as a challenge:
„After over 20 years of being responsible for the marketing in the consumer goods industry, I am well aware of the wishes and demands of the consumers. I am really pleased to now be on the agency side and to support different branded goods in managing the NPD process with Dialego’s innovative tools. The dynamic way in which the highly-motivated team at Dialego look for new customer-relevant solutions, every day, just fascinates me."
If you have any questions, then please contact Klaus Krause directly:
Dialego AG
Alsterdorfer Str. 483b
22337 Hamburg
Tel.: +49 40 5132 0539
Fax: +49 40 5132 0538
Cell: 0160 7577 467
Customers on Dialego
„Our customer relationship with Dialego, which has existed for many years, has again proven successful with our biggest online study yet. We asked over one million participants in more than 30 countries worldwide. The people repsonsible at Dialego demonstrated a high level of professionalism and flexibility during the one year study and was a good partner even in stressful times..“
Julia Nordmann, European Consumer & Market Insight Manager Dove, Unilever
Read more about this case study
Dialego Foundation for Children
We are glad to let you know about the newly founded „Dialego Foundation for Children“. This new foundation is registered in Hamburg and is approved as a charitable foundation by the tax office in Hamburg since 15th of March 2007. Head of the foundation is Andera Gadeib, founder and director of Dialego.
|
Sunscreen products - Germany, June2008 |
|
|
080629_DE_Finance_services_by_discounter_stores.pdf Bank and Insurance services offered by discounter stores - Germany, May2008 |
Nomination Esomar Best Paper Award
Dialego MindVoyager was nominee in this year´s Esomar Best Paper Award: Category Best Methodology
Co-Create with your consumer is the new buzz word. Esomar congress delegates state that the Dialego presentation about MindVoyager was an "eyeopener" regarding how to co-create through online market research. It reveals a completely new way of interviewing and analyzing with an innovative qualitative technique.
Dialego's FutureMarket ShelfTest is "Tool of the Year 2006"
May 2006 Dialego FutureMarket ShelfTest (FMST) was decorated with the "Award of German Market Research" in the category "Tool of the Year" during the gala event of the 41st BVM-Congress in Nuremberg. Dialego FutureMarket measures the prospects of success of the ideas and/or concepts for new products, packages or price settings at a very early stage of concept development. This ground-breaking application provides Gains & Losses as well as forecasting the projected market share. Naturally we are delighted with the decision and would like to thank all our current clients and other members who voted for this new approach to concept testing in competitive markets.
You will find more information about FutuerMarket ShelfTest on our website. We would be happy to answer your questions.
