Market Research
Those who understand customers better can develop more successful products and communicate in a more targeted communication. We help you to incorporate the results of market research in all phases of product development and marketing. Your team will develop fewer product flops and you will be closer to your customers. to your customers.
What motivates your customers? What motives, attitudes and behaviour behaviour shape the market? Which value propositions have an impact? With our offerings, you involve your consumers in the innovation process right from the start. innovation process right from the start.
1.
Customer needs and the market understanding
Motives, attitudes and the behaviour of your potential customers are the focus.
2.
Developing the value proposition together develop
With a simple study, we identify the most relevant benefits.
3.
With insights into the concept development
measure acceptance among the target group and uncover the pros and cons in order to deliver precise potential.
4.
Make a decision and head into the hot phase
Let customers have their say. We use our tools to find out whether you will prevail at the POS.
5.
Sustainable success through loyal customers
Test whether tasters become fans before market launch. Increase the likelihood of repurchase and save time & money. money.
Visual Concept Mapping
Pixel-precise feedback on products, adverts, storyboards etc.
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Future Market Shelf
Uncover optimisation potential with the help of heatmaps, ratio and qualitative content analysis
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Semantic Mining
A deep dive into the statements and needs of your customers at the touch of a button
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Idea Generation
Generate dozens of new ideas together with consumers
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Live Chat
Online discussion with the target group
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MindVoyager
Intensive immersion in the everyday life and needs of consumers
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Usage & Attitude
Basis for targeted marketing strategies: Understand target group, identify market potential
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Benefit Screener
Which benefits convince consumers?
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Concept Fit
Which product or service concept is best received by your target group?
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Package Fit
Which packaging designs will prevail on the shelf?
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Home Use Test
Let your product move into the kitchen, bathroom, living room or garden of your potential customers
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Which advertising formats? Which channels? What effects does your advertising have? Where is there potential for optimisation? Our offers provide insights for your communication.
Visual Concept Mapping
Pixel-perfect feedback on products, adverts, storyboards, etc.
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Semantic Mining
A deep dive into your customers' statements and needs at the touch of a button
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Storyboard Explore
Which of your storyboard ideas best conveys your core message?
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Spot Explore
Does your advert strike the right chord with your target group?
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Ad Explore
How effective are your adverts? Where is there potential for optimisation?
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UX-Test
How can you improve the user experience, content and design of your websites or apps?
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Live Chat
Online discussion with the target group
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Dokumenten Test
How can documents be optimised in terms of design, content or language style?
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Ad Tracking
Tangible key figures for your advertising success
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How is your brand perceived? How well known is it? How is the brand loyalty of your customers? Our services provide crucial insights for your brand management.
Brand Sculpture
How is your brand categorised in the market segment from the consumer's point of view?
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Semantic Mining
A deep dive into your customers' statements and needs at the touch of a button
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Live Chat
Online discussion with the target group
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Brand Image Sensor
Where does your brand stand? Where is there potential for optimisation?
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Usage & Attitude
Basis for targeted marketing strategies: Understanding the target group, identifying market potential
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We make
customer-centricity
simple
Discover our market research, consulting and data services. Always our goal: to help you understand your customers better and act in a act in a customer-centred way.