Idea Generation
True to our motto of getting into customer centricity as early as possible, our Idea Generation offers you the opportunity to generate dozens of new ideas for your category with the help of consumers. We firmly believe that everyone can be creative, if only properly guided. That's exactly what we do in our Idea Generation - with rocket potential for your business.
Methods
Quantitative online survey with creativity technique according to Edward de Bono to generate as many unusual ideas as possible
Large list of relevant ideas for the benefit screener (i.e. idea map with thematic structuring of the top ideas)
Content-related understanding of the drivers or hot topics
„Idea Generations are like a grab bag. You never know exactly what - sometimes crazy - ideas the consumers will come up with. And some of them are so different that you have to think about them to understand them. But they also open up new worlds of thought“
Jan Ingelmann
