Consumer Jour Fixe
At the Consumer Jour Fixe, we meet with consumers or the specialist target group at regular intervals and discuss current issues that concern your team. In this way, we establish a fixed instance for spontaneous, customer-centred exchange during innovation phases, campaign planning or the brand strategy process.
Methods
Online group discussions moderated by Dialego in its own chat tool on a text basis with 8-10 participants and a duration of 60 minutes per chat session - repeated at regular intervals
Client teams follow everything live, also internationally via integrated AI translator, questions & test material are adapted iteratively
Can be used quickly and pragmatically as well as in depth as required
Inspiring experience character, especially when accompanying workshops
„With the Consumer Jour Fixe, we offer companies the opportunity to enable their teams to work in customer-centred sprints in a simple way. It's great to see when people from different departments leave the chats inspired and energised.“
Jan Ingelmann
2022 Consumer Health
Customer centricity becomes an experience
The challenge
The Business Insights department of a brand group wanted to actively bring customer centricity into the company. Brand teams should be able to discuss their questions with target groups.
Result
In the first two years, we conducted more than 50 LiveChat sessions for almost 15 brands in their individual target groups. Using a well-structured system consisting of a short briefing, kick-off and agile implementation. In this way we were able to support many decisions.