Storyboard Explore
The earlier you incorporate the consumer perspective into your campaign creation, the more targeted you will be. With Storyboard Explore, you can test different creative variants without having invested a lot of money in production. Initial visualisations with a text description are enough to find out which route you should follow and at the same time you receive detailed feedback - scene by scene - for shooting the commercial.
Methods
Quantitative online survey for clear and customer-centric alignment of your new TV or online campaign
Detailed insights into the strengths, weaknesses and optimisation potential of individual scenes via qualitative diagnostics in visual concept mapping
Detailed examination of advertising perception, for example in terms of core message, communication, polarising content, brand fit, image impact
„Dialego's Storyboard Explore not only enabled us to decide on the most promising storyboard variant, but also to feed it back to the creative agency with precise optimisation potential and implementation recommendations thanks to the visual concept mapping. This saved us a lot of time and effort during the development and shooting of the advert.“
Helga Zink
Marketing Manager DTC, Heel
