Visual Concept Mapping
Whether you want to optimise your concept, packaging, ad, document or storyboard in a customer-centric way, visual concept mapping will provide you with rich insights and unique, actionable findings. With the help of heat maps, ratios and qualitative content analyses, it immediately becomes clear where you need to go back to the drawing board and where the strengths of your design lie.
Methods
Respondents leave pixel-perfect feedback on likes & dislikes on the test material
Heatmaps, WordClouds and ratios help to understand the main strengths & weaknesses of the test material in just a few minutes
AI real-time translation possible in 31 languages
„Visual concept mapping is our favourite tool. Almost none of our studies can do without it. A look at the VCM always provides us and our customers with plenty of aha moments. Many of our recommendations for action are based on the insights gained from visual concept mapping. This is only possible in such detail with this tool“
Jan Ingelmann
