Brand Image Sensor
Strong brands are signposts in digital times and are particularly convincing on an emotional level. This makes it all the more important to fully understand brand perception and incorporate it into your marketing strategy. With the help of the Brand Image Sensor, you can understand where your brand stands and receive concrete guidance on which levers you should set in motion.
Methods
Quantitative, regular measurement of brand funnel, brand image and tonality
Measure brand position implicitly with the Dialego Brand Sculpture
Understand brand identity by identifying talking points and associations with the brand
„Brand tracking is so much fun for me because I can really immerse myself in my client's company and brand. It's particularly exciting when the self-image doesn't quite match how the brand is perceived by consumers. There are usually many starting points for working on the brand here. The best thing is to then see these positive changes in the data“
Daniel Knau
2023 Bayer
A brand goes around the world
The challenge
Global Brand Tracking reliably measures the image of Bayer and the relevant competitors in up to 70 countries every year.
Result
With Global Brand Tracking, a perfectly customised measurement tool was created that enables the Managing Board to make well-founded decisions for the corporate brand strategy. With an interactive dashboard, the Bayer team has access to their brand KPIs at all times.