Brand Sculpture
With the Brand Sculpture, you can uncover how your brand is positioned in the market segment from the consumer's perspective. The vivid representation of emotional attachment helps you to develop your brand into a consumer favourite.
Methods
Implicit positioning of different brands in the personal perception space
Brand Sculpture measures implicit brand relationships, unconscious relationships are thus playfully revealed and analysed
Holistic image of the relationship network across all brands - instead of exclusively pair comparisons
Qualitative analysis of positioning reasons
„With Brand Sculpture, we have a very in-depth and versatile tool with which we can identify brand relationships or the fit of product ideas with the brand. It's also fun, both for our participants and for us to analyse“
Daniel Knau
