Usage & Attitude
Usage & Attitude studies à la Dialego offer you an intensive market analysis. You gain a deep understanding of the target group, identify market potential and create the basis for differentiated product development and targeted marketing strategies.
Methods
Quantitative online survey with many open questions
Purchasing behaviour and purchasing drivers
Competitive analysis
Identification of product gaps
„Our U&A studies inspire us and our customers. It is not uncommon for them to serve as a comprehensive guideline for building or redesigning their own product range for a long time to come. With this knowledge, products can be developed in a customer-centred way and market entry can be made much easier“
Daniel Knau
2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.