Spot Explore
Does your new advert get the core message across and contribute to your brand objectives? In Spot Explore, we not only find out whether your spot will work, but also tell you in detail how you can optimise it.
Methods
Quantitative online survey to measure the effectiveness of the commercials
Detailed insights into the strengths, weaknesses and optimisation potential of individual scenes via qualitative diagnostics in visual concept mapping
Measurement of recall and conspicuousness in the advertising environment
Detailed examination of advertising perception, for example in terms of core message, comprehensibility, communication, polarising content, brand fit, image impact
„A successful advert requires the core message to be understood. We can only find this out by accompanying creations with market research. With Spot Explore, we bring the consumer's perspective into the creative process. This works best when we pull together with our clients and the agencies.“
Jan Ingelmann
