Package Fit
It is particularly important for packaging designs to stand out on the shelf and appeal convincingly to the target group. With our package fit, we reveal for you which design route is the best way to achieve this. And, as always, we also provide you with precise optimisation potential before you put your product on the real shelf.
Methods
Quantitative online survey to measure the performance of pack designs
Check for comprehensibility and relevance
Detailed insights into strengths, weaknesses and optimisation potential of individual design elements via qualitative diagnostics in visual concept mapping
Measurement of standout & competitive assertion in the virtual shelf test FutureMarketShelf
„We love packaging tests because the results are so tangible and concrete. Market research has an important role to play here, because attractive packaging doesn't help if it doesn't succeed on the shelf. That's why the combination of performance measurement, including in a competitive environment, and qualitative diagnostics is unbeatable.“
Jan Ingelmann
2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.
2023 FMCG
Successful packaging relaunch
The challenge
A successful product is weakening and needs to be revitalised with a packaging relaunch. The challenge is to attract new customers without losing existing ones.
Result
Our shelf study showed that the new packaging design appeals to both existing clients and competitive buyers. It scored highly in terms of findability and conspicuousness. Thanks to the visual concept mapping, we were able to further optimise the design and initiate a successful relaunch.