Ad Tracking
Ad tracking gives you tangible key figures and makes your advertising success measurable. Show your marketing team and the entire company what impact your campaign has on brand strength and brand image and how important it is to put the right messages out into the world.
Methods
Quantitative online survey before campaign launch and shortly after campaign peak
Measurement of advertising perception, touchpoints and influence on brand funnel and brand image
Understanding the reasons for the success or failure of a campaign
„Tracking your own campaigns and looking at your own advertising through the customer's eyes in addition to objective key figures is incredibly valuable. By linking the brand funnel, brand image and detailed campaign evaluation, our customers not only learn something about their current campaign, but also take many insights into the planning of the next campaign.“
Daniel Knau
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.