Future Market Shelf
If you are preparing the launch of a new product or new packaging, the Future Market Shelf is the right tool to gain certainty at an early stage. With the virtual shelf, you can find out whether your product can assert itself in the competitive environment and prepare yourself and your team for possible listing discussions with retailers.
Methods
Shopping just like in the real world: we recreate the shelf online and can thus simulate typical decision-making processes: Perceiving - finding - buying new or redesigned products and ranges. This provides us with reliable data directly from the realistic competitive environment
Assessment of new products, new packaging and new product ranges and identification of the best variant
In addition to purchase, other measurements are possible: eye tracking, recall, findability, attractiveness, rejection, etc.
Measured values are realistic and predictive
„Andera developed our Future Market Shelf decades ago in order to be able to easily map market situations online. Constantly developed further, it is still an important tool today if you want to test changes to products and product ranges at an early stage in order to determine an optimal solution“
Dr Anne Katrin Lensch
Dialego AG
2023 FMCG
Successful packaging relaunch
The challenge
A successful product is weakening and needs to be revitalised with a packaging relaunch. The challenge is to attract new customers without losing existing ones.
Result
Our shelf study showed that the new packaging design appeals to both existing clients and competitive buyers. It scored highly in terms of findability and conspicuousness. Thanks to the visual concept mapping, we were able to further optimise the design and initiate a successful relaunch.