Market entry successfully mastered
The challenge
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Result
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2023 Döhler
Development of interactive dashboards
The challenge
Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.
Result
An interactive dashboard that allows everyone to quickly access the data they need.
Methods
Dashboard →
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.
2023 Bayer
A brand goes around the world
The challenge
Global Brand Tracking reliably measures the image of Bayer and the relevant competitors in up to 70 countries every year.
Result
With Global Brand Tracking, a perfectly customised measurement tool was created that enables the Managing Board to make well-founded decisions for the corporate brand strategy. With an interactive dashboard, the Bayer team has access to their brand KPIs at all times.