Market Research à la Dialego
We aim to inspire and empower you to conduct more market research. Faster,
more agile, more digital and more regular.
Because data and insights from market research enable better decisions possible. In all phases
of product development, marketing or brand management.
Understanding people and markets
Areas of activity
Areas of activity
Methods
Methods
Co-operation
Co-operation
PRESENTATION OF RESULTS
PRESENTATION OF RESULTS
digital pioneers
digital pioneers
We make customer centricity easy
Discover our offerings around market research, consulting and data. Our goal is always: To support you in better understanding your customers and acting in a customer-centric way.
Consulting
Workshops or 1:1 training to initiate changes
Market Research
Better understand customers
Data & AI
Make existing customer-related data usable
AT A GLANCE
„During my studies, I was fascinated by the influence of market research on brand strategic decisions. And this has remained my main motivation at Dialego for over 10 years: Advising strong brands within a strong team.“
Jan Ingelmann
Dialego AG
„I enjoy my diverse work, especially the interaction with panelists and the work for our Dialego Foundation for Children. My amazing colleagues make it easy to feel comfortable at Dialego.“
Elvedina Velic
Dialego AG
„At Dialego, we work with new technologies and further develop existing tools to solve business challenges. We have the freedom to act independently and creatively.“
Duc-Long Vu
Dialego AG
„At Dialego, I love the agile way of working and the proximity to our customers. The opportunity to actively help shape innovations makes my work varied and exciting.“
Benasir Kahve
Dialego AG
„At Dialego, people are the centre. With our digital pioneering spirit and lot of empathy, we shape the future. Walking this path together as a team brings me great joy.“
Lena Kurzmann
Dialego AG
What satisfied customers are saying
Since 1999, we have been conducting market research for clients across various industries. From Pharma to FMCG.
„For our brand management, we need relevant statements from consumers from all over the world. A challenge that Dialego always masters with flying colours.“
Wolfgang Stippler
Insights Generation, Bayer
„With innovative products, it is difficult to predict what customers will like. Dialego's co-creation showed us what customers really want and how they want to see it realised.“
Prof. Dr.-Ing. Dipl.-Wirt. Ing. Günther Schuh
Innovator, eGo
„The dashboard makes it particularly convenient for us, as each department looks at the results differently. Customised implementation was important to us, and Dialego did an excellent job.“
Anika Trabert
Senior Project Manager für Consumer Science, Döhler
„Dialego's Storyboard Explore helped us to select the best variant and pass it on to the creative agency with clear optimisation tips. This saved us a lot of time and effort when developing the advert.“
Helga Zink
Marketing Manager DTC, Heel
2023 Döhler
Development of interactive dashboards
The challenge
Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.
Result
An interactive dashboard that allows everyone to quickly access the data they need.
Methods
Dashboard →
2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.