2023 Döhler
Development of interactive dashboards
The challenge
Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.
Result
An interactive dashboard that allows everyone to quickly access the data they need.
Methods
Dashboard →
2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.
2023 Bayer
A brand goes around the world
The challenge
Global Brand Tracking reliably measures the image of Bayer and the relevant competitors in up to 70 countries every year.
Result
With Global Brand Tracking, a perfectly customised measurement tool was created that enables the Managing Board to make well-founded decisions for the corporate brand strategy. With an interactive dashboard, the Bayer team has access to their brand KPIs at all times.
2023 FMCG
Effective insight management with concept dashboard
The challenge
Despite carrying out numerous concept tests each year and having an extensive database, accessing and comparing this data was a time-consuming task for the team.
Result
Our task was to develop a customised tool that centralises the most important key figures from all concept tests. The dashboard has become an indispensable tool for effective consumer insight management. The team can now access valuable data quickly and efficiently, which has optimised decision-making processes.
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„My work combines brainwork and creativity for our clients. It fulfills me to see 'our' products in stores and to know that we have improved them.“
Dr. Anne Katrin Lensch
Dialego AG
„At Dialego, people are the centre. With our digital pioneering spirit and lot of empathy, we shape the future. Walking this path together as a team brings me great joy.“
Lena Kurzmann
Dialego AG
„At Dialego, I love the agile way of working and the proximity to our customers. The opportunity to actively help shape innovations makes my work varied and exciting.“
Benasir Kahve
Dialego AG
„During my studies, I was fascinated by the influence of market research on brand strategic decisions. And this has remained my main motivation at Dialego for over 10 years: Advising strong brands within a strong team.“
Jan Ingelmann
Dialego AG
„At Dialego, we work with new technologies and further develop existing tools to solve business challenges. We have the freedom to act independently and creatively.“
Duc-Long Vu
Dialego AG
